Dare to be Different
When you see something extraordinary how do you react? You might be delighted, shocked or surprised, but at the very least you’ll take notice. The same principle applies in business: organisations that go out of their way to break boundaries stand out from the crowd. And in competitive industries, standing out can be your secret weapon!
Take Pike Place Fish Market in Seattle.
At Pike Place Fish Market, the entire customer service experience is turned into a spectacle! The most well-known part of the experience is where the Pike Place team will throw the customer’s choice of produce from the stall to the scales for weighing which is extravagant and unique in itself. But they don’t stop there. The team walk around the markets interacting happily with the public, even those that aren’t there for fish. The staff shout amongst themselves, sing merrily and have the time of their lives doing their job.
By involving everyone in their environment rather than just customers, they might annoy the odd person here or there, but by and large people have a fantastic time, and at worst they’ll tell their friends about the experience – that’s how Pike Place Fish Market has become world-famous. At best, they’ll keep coming back for more whenever they want fish. The rewards outweigh the risks.
At Messages On Hold, the Pike Place Fish Market video is shown to every new team member as part of their induction process. Their ‘having fun while getting the job done’ philosophy is something we aspire to create and instil in our team members. We believe that if you’re passionate about what you do, you’ll enjoy doing it. And if you enjoy doing it, chances are you’ll get a better result – not to mention brighten someone’s day in the process! Isn’t that what customer service is all about?
So if you’d like to stand out from the crowd, dare to be different – venture outside of your fish market! To see the video yourself click here.
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